Online branding: How small business owners and entrepreneurs can benefit - Online branding strategy

Online branding: How small business owners and entrepreneurs can benefit – Online branding strategy



Online Branding: How Small Business Owners and Entrepreneurs Can Benefit — Online branding strategy
Tabitha Jean Naylor
call us 703-342-6883

Online branding strategy:

If you stop to think about branding, and look beyond the fact that the buzzword is often overused in just about every marketplace, you’ll realize that effective branding is all about letting customers know who your company is, what it does, and exactly how you do it. Online branding helps you create a niche for yourself in the global marketplace. It’s the best way to tell anyone who might have even the slightest interest in your company everything they need to know, in the best way possible.

Why Online Branding Works

Simply stated, online branding works amazingly well because everyone from Grandpa Joe to your ten year old cousin in Idaho is online. Even people who aren’t online very often know they can find specific facts very quickly, with just a simple click or two of the mouse. Even better, people are more comfortable than ever with the process of interacting and spending money online. So, if your company does not currently practice any online branding techniques, you are missing out on a major share of potential revenue.

Three Tips For Taking Advantage of Online Branding

While there are many strategies you can use to implement online branding and use it to its’ full potential, there are a few that stand out as the best, and easiest way to get your business noticed.
• Be Publicly Visible — You can’t have too much public visibility, and you can’t have too much transparency regarding the way you do business. A big part of online branding involves taking advantage of social media marketing — and while this might seem like a lot of work, the fact is, once you establish a presence on Facebook, start your Twitter feed, and get LinkedIn and Foursquare hooked up, you’ll find that your customer base increases rapidly.
• Create Excitement — Creating excitement about your company and what you have to offer is another major method for making the most of online branding. You have the ability to interact with your customers just as much as you like, and you can give them the feeling that they are actually major stakeholders in your corporate affairs.
• Don’t Go It Alone — The number one way to take advantage of the virtual gold mine that is online branding, is to find a reputable company to help you get a solid start and make the most of your online presence. While this may represent an initial investment, the rewards can be immediate — and, they’ll be on the same scale as your attempts at marketing yourself the right way.

source

B2B Branding Strategy (Legendado)

B2B Branding Strategy (Legendado)



Baixe o cartaz PDF (860 KB) da animação estratégia para a marca apresentado neste vídeo.

É difícil encontrar questões que sejam mais simples do que: Quem é você? Por que sua empresa existe? O que faz você diferente da concorrência? E, no entanto, essas são algumas das questões mais difíceis que uma empresa pode responder. Por uma boa razão, também. Elas atacam o coração de uma empresa, seus valores e propósitos de nascimento. E a sua existência em um mercado competitivo.

A Godfrey acredita que as respostas a essas perguntas devem conduzir sua estratégia de marketing de comunicação e ressoam através de cada tática.

source

Weekly Update: Goals, Scheduling, & Branding
Branding Company New York: Hell's Kitchen, NYC

Branding Company New York: Hell’s Kitchen, NYC



Bionic Egg is a premier branding company in New York. Mark Johnson of Bionic Egg delivers unique and distinct branding strategies for each client and there are “no one fits all solutions”. Bionic Egg is certainly not a run of the mill branding company in New York. The success of his branding agency has attracted many high profile clients who look for a branding company in New York and interpret their products and services outside the box, creating brand awareness. There is a deep and fundamental difference and Bionic Egg has developed a solid and growing reputation as a top branding professional who delivers quite unusual concepts turning commercial viability into graphic language which is understood by the target audience. It is that particular ability to be able to short circuit product or service with the consumer or potential future customer which sets Mark Johnson and his excellent branding company in New York apart.

Branding a product or company is an extremely sensitive undertaking and the issues involved are too numerous as it could be discussed here and now. Branding is probably one of the key areas for any business which understand the importance for branding and what amazing difference it does make for a company if that aspect recognition and market visibility has been looked after correctly. For more information on Bionic Egg the top branding company in New York visit the website

www.bionicegg.com

source

how to create your own brand,  product line, private labeling,

how to create your own brand, product line, private labeling,



Must see! Don’t miss out! Make money by making your own products and selling them. You can get it packaged by Gables Cosmetics. S. Miller, the chemist of the company, explains what it takes to make your products, what are the ingredients, how much it will cost him, and what do you need to market. Learn how women will buy your product line; do you want natural or not. Get business advice. Learn how the first soap and shampoo were made and who made it first. Do you want to make silicone for shiny hair? Learn where to get it; what chemical companies have it, and how to market it. Learn how was Redken created. How many product lines did Jerry Redding make and lose it to his women (wives at a time). About Nexus, Joico, Sebastian, Paul Mitchel and L’Oreal. How did L’Oreal win over Clairol. Does it mean Clairol is not “worth it?” Most products have the same ingredients, but different sales pitches make different prices. To buy brand or not to buy brand. Shampoo ingredients; water, SLS (sodium Laureth Lulfate) or Ammonium Laureth Sulfate; those are the ingredients, the rest are buffers for marketing. Thick or thin shampoo; the salt is the matter. Salt makes shampoo to thicken, but, is it good for you? How much do you pay for shampoo. How much does it cost. $14 cents a gallon for gel? Yes, it is possible. Watch how S. Miller makes gel in front of your eyes; water, carbopol, color and perfume. Add salt if you want it to magically turn into a spray gel. About Johnny B and his gel accident that became a popular gel. Learn about cuticle oil, it’s pricing and mineral oil as the main ingredient. Did Germans invent the detergent. What company started to manufacture silicone; is it really made of sand? Is coconut oil organic; do they mix acetone with it? Gel or mouse? Which one to chose as a styling aid for your hair. An eye opener video, so much information for cosmetologists, barbers, beauty school students, salon professionals, entrepreneurs who would like to make money by making their own products through private labeling and making it a popular brand. Where to sell it; is Costco a good choice to diversify your products that were exclusive to salons when you started to market it. Learn marketing techniques. Video by beautyhealthtravel channel. Guest speaker S. MIller.

source

(Official Movie) THRIVE: What On Earth Will It Take?

(Official Movie) THRIVE: What On Earth Will It Take?



Stay informed, subscribe to our mailing list:
Buy the DVD w/ 50+ minutes of bonus features:
Follow us on Facebook:

For the first time, Foster and Kimberly are hosting live, interactive, online video events to engage the Thrive Movement in addressing key principles and strategies to inform the most leveraged solutions. Check out our new ThriveTogether initiative (www.thrivemovement.com/thrive-together-enrollment) to learn more.

If you value what is presented in this movie, please go to where you can support Thrive Movement by making a donation. You will also find more in-depth information on each of the subjects discussed in the movie, learn about Critical Mass initiatives supported by Thrive, and connect with others who are waking up and taking action.

Film Synopsis:
THRIVE is an unconventional documentary that lifts the veil on what’s REALLY going on in our world by following the money upstream — uncovering the global consolidation of power in nearly every aspect of our lives. Weaving together breakthroughs in science, consciousness and activism, THRIVE offers real solutions, empowering us with unprecedented and bold strategies for reclaiming our lives and our future.

source

K!K Branding. Strategy. Design
Branding and  BRAND STRATEGY.mov

Branding and BRAND STRATEGY.mov



Many companies start frоm humble bеgіnnіngs аnd grow organically wіthоut аnу solid plans fоr brand development. Аs thеsе companies reach а сеrtаіn point іn thеіr growth, thеу оftеn соmе tо realize thаt, іn order tо break thrоugh tо thе nехt level, thеу must proactively define thеіr brand. Wіthоut tаkіng thіs іmроrtаnt step, thеsе companies risk stagnating аnd failing tо break thrоugh tо higher brand awareness.

The development оf а solid brand bеgіns wіth а discovery phase, іn whісh thе company reviews іts strategic materials, conducts consumer rеsеаrсh, аnd conducts manager interviews tо collect іnfоrmаtіоn аbоut whаt thе company stands fоr аnd whеrе іt іs headed.

After thе discovery phase, thе company саn move оn tо thе brand definition phase. Тhіs entails а structured set оf meetings held аmоng а core team оf senior managers frоm diverse functional areas. Тhіs Brand Team reviews thе findings frоm thе discovery phase, brainstorms elements оf thе nеw brand, аnd generates commitments thrоughоut thе company tо abide bу thе Team’s decisions.

Here аrе thе 5 dimensions оf brand definition thаt аrе essential steps іn building а successful brand:

1. Develop а vision fоr уоur brand: Тhе vision fоr а brand consists оf а broad statement оf whаt thе brand aspires tо bе. Тhе vision shоuld tаkе а long-term perspective, іn recognition оf thе fact thаt building а powerful brand dоеs nоt happen іn weeks оr months. А solid brand vision defines thе business іn terms thе customer саn understand аnd relate tо. Іt must bе original, motivational аnd inspiring. Аnd, thе vision must gеt buy-in bу senior management іf іt іs tо bе suссеssfullу implemented.

2. Position уоur brand іn order tо differentiate уоursеlf frоm competitors: Brands аrе multidimensional іn thаt thеу usuаllу carry wіth thеm а number оf images аnd associations іn thе minds оf thе company аnd customers. Ноwеvеr, аll successful brands hаvе а раrtісulаr focus thаt differentiates іt frоm thоsе оf competitors. А properly-positioned brand must transcend demographics аnd clearly identify lіkеlу prospects. Тhе Brand Team identifies prospects based оn whісh nееds аnd motivations thе brand addresses.

3. Create а personality fоr уоur brand: Ultimately, уоur brand must bе sоmеthіng wіth whісh people саn identify. Іt hаs tо hаvе іts оwn personality, іts оwn character. Yоur brand will lіkеlу evolve оvеr time, but іts essential character shоuld endure.

4. Articulate thе benefits уоur brand delivers tо customers: Іn time уоur brand must соmе tо represent а set оf functional benefits іn thе minds оf уоur prospects аnd customers. Тhus, durіng brand definition уоur team must clearly articulate thе set оf benefits – thе vаluе – thаt іt represents tо customers. Іt іs іmроrtаnt tо note thаt strong brands аlsо carry wіth thеm а set оf emotional associations. Тhе emotional benefits оf а brand аrе оftеn supported bу thе functional benefits, аnd thеу form thе basis оf thе brand’s positioning.

5. Define thе values уоur brand represents: Finally, уоur brand must represent а раrtісulаr set оf values. Тhіs іs bесаusе уоur target customer base іs composed оf human beings, аnd humans аrе value-motivated. Іf уоu suссеssfullу articulate thе values уоur brand represents, уоu hаvе а better chance оf gеttіng customers tо associate thе values оf уоur brand wіth thеіr оwn values. Vаluе definition саn create long-term bonds bеtwееn уоur brand аnd уоur target customers.

source

Are You A Coconut or Peach - Personal Branding Strategies with Lethia Owens
Launch of the New AZF Branding Strategy