[PODCAST] How to Create a Social Media Branding and Marketing Strategy

[PODCAST] How to Create a Social Media Branding and Marketing Strategy



We live in an online world where the landscape is constantly evolving. What worked yesterday, no longer works today. Creating a strategy ensures that no matter what’s happening in the market and the digital space, your brand is immune to the negative effects.

In this episode, I share the 5 steps you need to follow to create a successful social media branding and marketing strategy.

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The Brand Authority Podcast is dedicated to helping you build a powerful online brand!

Through weekly conversations on the Brand Authority Podcast, I will share actionable tips to generate more engagement, traffic, conversions, and sales through social media.

Plus, listen in as I interview growth-driven leaders making an impact within their industry.

Whether you’re an entrepreneur, small business owner, tech industry professional, marketer, consultant, or coach, each episode will give you a sneak peek into the systems, processes, and skills necessary to design a scientific and strategic marketing approach.

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Branding Advice For Business Startups
How To Prepare For IB Acio 2017

How To Prepare For IB Acio 2017



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The Importance of Personal Branding | Brian Tracy

The Importance of Personal Branding | Brian Tracy



Successful people recognize the importance of developing their personal brand. Branding is so important that I have studied many personal branding strategies in my lifetime. In this video, I’ll show you how to build your personal brand in order to advance your business and achieve greater personal growth.

95% of everything that you think, feel, do and achieve is the result of habit. Make it a habit to do something every single day that improves your personal brand. Click the link above to discover the 7 steps to establishing any new habit.

“Your job is to do your job really well — continually think every day how you can be better than you were today.” @BrianTracy (Click to Tweet:

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Strategic Branding - All You Need To Know
SOCIAL PROOF! How To MAKE EASIER SALES For Your Clothing Brand

SOCIAL PROOF! How To MAKE EASIER SALES For Your Clothing Brand



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In this weeks episode, Rob takes you deep down the rabbit hole into the psychology of consumer behaviour and shows you how to use “social proof” to make easier sales. Social proof is one of the best tactics available when it comes to marketing your clothing brand and should be a key component of every clothing brands overall marketing strategy.

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Who Copied Starbucks Brand Strategy?

Who Copied Starbucks Brand Strategy?



In my marketing and brand career, watched Starbucks carefully crafted into an amazing brand without any real marketing for the first 20 years of its existence. But the real strategy was to get people to “come back” knowing the power of growth was in repeat purchases. I worked with another brand in their early days and we had the same brand philosophy. Get people to come back. Watch the video to see the brand.

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How to Raise Your Retail Prices without Scaring Away Customers

How to Raise Your Retail Prices without Scaring Away Customers



If you want to raise your prices as you bring your business to scale, you have to look at your branding, marketing and sales strategies. Here’s how…

Takeaways:
1. Assess Your Branding.
2. Consider Your Customer Base.
3. Decide What Should Change to Justify New Prices.
4. Avoid Any Price Increases Over 25%.
5. Decide Whether Price Increase Will Be for Retail, Wholesale or Both.

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Personal Branding Strategy: Steal 3 Attributes from Big Media Brands
How to create your brand strategy - Episode 4

How to create your brand strategy – Episode 4



We’ve been talking brand since we started, so we thought we’d delve into it and how to create a brand strategy on this episode.

We’re touching on:
– branding workshops and how they can help you develop your brand
– how to do market research to understand your industry and competition
– building a target audience profile to be able to communicate with your audience
– how this all ties in with social media marketing and other strategies

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Thanks for watching!

If you’ve got any questions about this episode, email us! podcast@bam.com.au

Reach us over at twitter: and hashtag #askbamcreative

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