Online branding strategies: Three tips for making online branding work

Online branding strategies: Three tips for making online branding work



Online branding strategies: Three Tips For Making Online Branding Work
Tabitha Jean Naylor
call us 703-342-6883

Online branding strategies:

Online branding is absolutely the newest, hottest way for any small businesses to grow. The question is, how can you, a busy professional who is likely fully invested in running many of the everyday aspects of your business, find the time to decide what to do, and then implement the strategic changes that need to be made, in order for your online branding to work at an optimal level? We’ve taken on the challenge of making that task a whole lot easier for you. Here are three outstanding methods to combine — they make online branding work for you, so you can focus on the work you do every day to make your business great.

Use The Right Words

Plainspoken, conversational content written in a way your consumer demographic is likely to understand, is certain to appeal to those people in a way that the standard “less is more” standard of internet writing just can’t do. While you do want to use headings and bulleted lists, and avoid making your content look too much like a textbook, you don’t want to make your customers feel as though you’re approaching them on a kind of kindergarten level.
This being said, the same kind of content is not going to work on every single site. If you sell cosmetics and home decorating items, for instance, you’re going to word your content much differently than you would if you sold a landscaping service or classic auto restoration supplies. If you’re not the best writer, hire someone to use the best words possible to get your ideal audience’s attention. If you’re a mediocre writer, consider putting your content together and then having it edited. The fact is, your customers don’t care who writes your content. They simply want to read it, get the facts, and move on with their day.

Visual Appeal Is Important

Choose an appropriate design scheme, and put great photos up on your site. If you don’t have good photos and you don’t have anyone to take them, invest in some stock photos, or place an order with a freelance photographer. The right visual appeal can make an amazing difference in your online branding success.

Pick A Few Things, and Do Them Perfectly

Be “THE” authority on one or two specific things. If you specialize in tea, put up articles, stories, and photos of different kinds of tea to go along with the teas in your online catalogue. Offer tea accessories, and add in some things that people might enjoy along with the tea they buy from you. An internet marketing company could help a small tea company become the best in the business. Why? Because people want a one stop shop. They want to get their shopping over with, and move on. They want to visit a few select places on the internet, not search endlessly. Be the best, and you’ll win customers’ loyalty faster than you could ever imagine.

Related online branding video

Online branding: How small business owners and entrepreneurs can benefit – Online branding

source

Branding strategies- homework 1
Brand Names -  Stanford Strategic Marketing of High Tech and Clean Tech

Brand Names – Stanford Strategic Marketing of High Tech and Clean Tech



Stanford CSP BUS47 – “Strategic Marketing of High Tech and Clean Tech” Spring 2012
Instructor: Tony Seba
Branding Strategy
What Brand Names should a new high tech or clean tech company have?

Tony Seba, author of ‘Winners Take All – 9 Fundamental Rules of High Tech Strategy” offers tips on what new companies should think about when coming up with a new company or brand name?

Is a brand like a logo?

What do stories have to do with branding?

More information:

source

Hulsbosch - Channel Ten News - Retail branding strategy.mp4
Branding - Stanford Strategic Marketing of High Tech and Clean Tech

Branding – Stanford Strategic Marketing of High Tech and Clean Tech



Stanford CSP BUS47 – “Strategic Marketing of High Tech and Clean Tech” Spring 2012
Instructor: Tony Seba
Branding Strategy

Tony Seba, author of ‘Winners Take All – 9 Fundamental Rules of High Tech Strategy” teaches branding strategy.

How do you build a brand?
What is the difference between positioning and branding?
Is a brand like a promise? Is a brand like a relationship?
Is a brand like a logo?

What do stories have to do with branding?

More information:

source

Brands and Tribes | Marty Neumeier | Branding Strategy

Brands and Tribes | Marty Neumeier | Branding Strategy



Visit for more tips on marketing, branding, advertising, and, of course, social media.

We were fortunate enough to pick the brains of best-selling author and branding expert Marty Neumeier. In this video Marty talks about how globalization has created smaller groups of people we call tribes and what role a brand can play in those groups.

social media marketing, social media marketing strategy, social media marketing plan, social media marketing companies, social media marketing consultant, social media marketing firm, what is social media marketing, social media marketing agencies, social media marketing blog, social media marketing consulting, social media marketing services, social media for marketing, social media optimization, social media marketing strategies, marketing with social media, social media advertising, social media training, social media definition, social media for business, social media blog, social media companies, social marketing, marketing social media, social media agency, how to use social media for business, using social media for business, social media and business, what is social media, social media website, social media promotion, social media tools, social media strategy, social media campaign, social networking, socialmedia, internet marketing, what is internet marketing, online internet marketing, internet marketing companies, internet marketing firm, internet marketing consulting, best social media, social media manager, social media management, social media plan, social media consultant, facebook marketing, facebook marketing tips, facebook for business marketing, facebook marketing strategies, facebook fanpage, facebook and marketing, marketing facebook, facebook for marketing, fan pages, facebook for business, facebook business, twitter marketing, twitter and marketing, twitter guide, marketing on twitter, twitter for marketing, getting twitter followers, find twitter followers, marketing with twitter, marketing twitter, twitter tools, get twitter followers, how to get twitter followers, youtube marketing, video marketing, you tube views, youtube for marketing, marketing with youtube, using linked in, how to use linked in, how do you use linkedin, blogs for marketing, marketing blogs, blog tips, digital marketing, digital marketing agencies, marty neumeier, marty neumeier,

source

Evolution of The Trademark | Marty Neumeier | Branding Strategy

Evolution of The Trademark | Marty Neumeier | Branding Strategy



Visit for more tips on marketing, branding, advertising, and, of course, social media.

We were fortunate enough to pick the mind of best-selling author and branding expert Marty Neumeier. In this video Marty talks about how trademarks have changed and what opportunities come with those changes.

social media marketing, social media marketing strategy, social media marketing plan, social media marketing companies, social media marketing consultant, social media marketing firm, what is social media marketing, social media marketing agencies, social media marketing blog, social media marketing consulting, social media marketing services, social media for marketing, social media optimization, social media marketing strategies, marketing with social media, social media advertising, social media training, social media definition, social media for business, social media blog, social media companies, social marketing, marketing social media, social media agency, how to use social media for business, using social media for business, social media and business, what is social media, social media website, social media promotion, social media tools, social media strategy, social media campaign, social networking, socialmedia, internet marketing, what is internet marketing, online internet marketing, internet marketing companies, internet marketing firm, internet marketing consulting, best social media, social media manager, social media management, social media plan, social media consultant, facebook marketing, facebook marketing tips, facebook for business marketing, facebook marketing strategies, facebook fanpage, facebook and marketing, marketing facebook, facebook for marketing, fan pages, facebook for business, facebook business, twitter marketing, twitter and marketing, twitter guide, marketing on twitter, twitter for marketing, getting twitter followers, find twitter followers, marketing with twitter, marketing twitter, twitter tools, get twitter followers, how to get twitter followers, youtube marketing, video marketing, you tube views, youtube for marketing, marketing with youtube, using linked in, how to use linked in, how do you use linkedin, blogs for marketing, marketing blogs, blog tips, digital marketing, digital marketing agencies

source

Mixing Creativity and Strategy | Marty Neumeier | Branding Strategy

Mixing Creativity and Strategy | Marty Neumeier | Branding Strategy



Visit for more tips on marketing, branding, advertising, and, of course, social media.

We were fortunate enough to pick the mind of best-selling author and branding expert Marty Neumeier. In this video we talk about how companies should use both creativity and strategy in every aspect of their brand.

social media marketing, social media marketing strategy, social media marketing plan, social media marketing companies, social media marketing consultant, social media marketing firm, what is social media marketing, social media marketing agencies, social media marketing blog, social media marketing consulting, social media marketing services, social media for marketing, social media optimization, social media marketing strategies, marketing with social media, social media advertising, social media training, social media definition, social media for business, social media blog, social media companies, social marketing, marketing social media, social media agency, how to use social media for business, using social media for business, social media and business, what is social media, social media website, social media promotion, social media tools, social media strategy, social media campaign, social networking, socialmedia, internet marketing, what is internet marketing, online internet marketing, internet marketing companies, internet marketing firm, internet marketing consulting, best social media, social media manager, social media management, social media plan, social media consultant, facebook marketing, facebook marketing tips, facebook for business marketing, facebook marketing strategies, facebook fanpage, facebook and marketing, marketing facebook, facebook for marketing, fan pages, facebook for business, facebook business, twitter marketing, twitter and marketing, twitter guide, marketing on twitter, twitter for marketing, getting twitter followers, find twitter followers, marketing with twitter, marketing twitter, twitter tools, get twitter followers, how to get twitter followers, youtube marketing, video marketing, you tube views, youtube for marketing, marketing with youtube, using linked in, how to use linked in, how do you use linkedin, blogs for marketing, marketing blogs, blog tips, digital marketing, digital marketing agencies

source

It's Not What You Say It Is | Marty Neumeier | Branding Strategies

It’s Not What You Say It Is | Marty Neumeier | Branding Strategies



Visit for more tips on marketing, branding, advertising, and, of course, social media.

We were fortunate enough to pick the mind of best-selling author and branding expert Marty Neumeier. In this video we cover one on Marty’s favorite branding mantras, “It’s not what you say it is, it’s what they say it is”
Your brand is really defined by how your audience and customer base interprets it.

social media marketing, social media marketing strategy, social media marketing plan, social media marketing companies, social media marketing consultant, social media marketing firm, what is social media marketing, social media marketing agencies, social media marketing blog, social media marketing consulting, social media marketing services, social media for marketing, social media optimization, social media marketing strategies, marketing with social media, social media advertising, social media training, social media definition, social media for business, social media blog, social media companies, social marketing, marketing social media, social media agency, how to use social media for business, using social media for business, social media and business, what is social media, social media website, social media promotion, social media tools, social media strategy, social media campaign, social networking, socialmedia, internet marketing, what is internet marketing, online internet marketing, internet marketing companies, internet marketing firm, internet marketing consulting, best social media, social media manager, social media management, social media plan, social media consultant, facebook marketing, facebook marketing tips, facebook for business marketing, facebook marketing strategies, facebook fanpage, facebook and marketing, marketing facebook, facebook for marketing, fan pages, facebook for business, facebook business, twitter marketing, twitter and marketing, twitter guide, marketing on twitter, twitter for marketing, getting twitter followers, find twitter followers, marketing with twitter, marketing twitter, twitter tools, get twitter followers, how to get twitter followers, youtube marketing, video marketing, you tube views, youtube for marketing, marketing with youtube, using linked in, how to use linked in, how do you use linkedin, blogs for marketing, marketing blogs, blog tips, digital marketing, digital marketing agencies

source

Personal Branding Strategy.mov