Developing and Branding New Offeringsxc3x82xc2xa0 Please respond

Developing and Branding New Offeringsxc3x82xc2xa0 Please respond



Developing and Branding New Offerings  Please respond to the following:
Analyze the steps involved in the new product development process and determine which step presents the greatest challenge from a marketing perspective (other than the marketing strategy development step). Explain your rationale.
Describe a novel product of service (please be as creative as you like) and briefly discuss a brand management strategy. Provide specific examples to support your response.

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