“You are the CEO of a Saudi Arabian company that is seeking to expand to foreign markets and establish itself as a global powerhouse. You are aware that there are a number of strategies available to you, but how do you choose?
Explain and describe one type of business that might be most successful using an export-based strategy, and one type of business that might be most successful using equity investment overseas.
Explain why each business would be successful using the given strategy.
Your well-written paper should meet the following requirements:
5 pages in length
Support your analysis by referencing and citing at least four credible sources in addition to the course textbook.
Use academic writing standards and APA style guidelines.
You must cite references as appropriate.
No plagiarism, and google source is not a reference.
Peng, M. (2014). Global Strategy (3rd ed.). Mason, OH: Cengage Learning. ISBN-13: 9781133964612
Competitive Advantage in the Global Economy
Module 9: Expanding Overseas: Part II
Review Chapter 6 in Global Strategy
Grębosz, M., & Otto, J. (2013). International expansion of brands by realization of co
branding strategy (
direct=true&db;=bth&AN;=93438250&site;=ehostlive). Journal of Economics &
Management, (14), 7787.