Brand Advocacy in B2B environments: Learnings from a Belgian company (Coffee Break Webinar)

Brand Advocacy in B2B environments: Learnings from a Belgian company (Coffee Break Webinar)



B2B marketing is about developing trust and building relationships in your industry and developing brand ambassadors as part of your digital B2B marketing strategy is a smart way to do so.

Awingu knows this, that’s why they created an ambassador programme with their employees, partners, and clients. It has been around a year now and they have a bag full of great results, failures and, above all, learnings.

In this webinar we’ll go through:

– The challenges that made Awingu start an ambassador programme.

– The strategical process, recruitment strategies and roll-out.

– Main results and evaluation of the ambassador programme.

– Most important learnings.

– Future vision and aims for the development of the programme.

source

Leave a Reply

Your email address will not be published. Required fields are marked *