B2B marketing is about developing trust and building relationships in your industry and developing brand ambassadors as part of your digital B2B marketing strategy is a smart way to do so.
Awingu knows this, that’s why they created an ambassador programme with their employees, partners, and clients. It has been around a year now and they have a bag full of great results, failures and, above all, learnings.
In this webinar we’ll go through:
– The challenges that made Awingu start an ambassador programme.
– The strategical process, recruitment strategies and roll-out.
– Main results and evaluation of the ambassador programme.
– Most important learnings.
– Future vision and aims for the development of the programme.