When doing retail shop fitting there is a lot of factors you need to consider such as lighting, signage, branding, storage, shelving, flooring, customer flow, color etc. If this is your first time or even if you have many stores under your belt, shop fitting can be a very daunting process!
The biggest goal a shop has is to get a customer in and getting them to buy something. This isn’t as easy as you would think though as you need to consider how attractive your shop looks, how pleasant of an experience it is for the customer to buy something etc etc
So the biggest thing you need to consider when opening up a new shop is its location. How accessible is the place? do you have to park? are all the entrances clearly marked? do you have automatic sliding doors as these are great for people with prams or wheelchair users?
How good is the signage? Branding, logos, color etc are all really important. Your store has to look good if you want to bring customers in.
Store layout is really important too. You need to consider security, visibility and how optimized your floor space is. Your store must be planned and laid out efficiently. If you’re new to this consider getting in a shop fitting company like Allstar Joinery.
Employ a shop fitting company with a good reputation – don’t go cheap. You should get floor plan advice, advice on customer flow, merchandise and how you should position your equipment.
Do you need refrigeration or air conditioning? Again don’t go cheap and get a good reputable company in for this. They’re experts in this field and can provide you with much more information than I can here.
Lighting – This is overlooked by retail owners a lot but it is one of the most important factors in a shop fit out! Lighting can affect the mood of your customers so much! Look into getting LED lighting to save yourself on energy!
Professional looking counters! – a professional looking counter is a must in any circumstance. When your customers waiting in line you want them to be looking at a professional set up don’t you? You also want a setup where your employees can work effectively with enough space.
Flooring, plumbing and electrical – Getting yourself shop fitters who can design, plan and deliver bespoke requirements!
Security – Security is vital in today’s markets! you want to get a good CCTV system to increase your chance of catching thief!
These are all things to think about when opening up a new shop. If you’re going to do it yourself, spend some time carefully planning everything to make sure you don’t miss anything out. If you’re looking for a company get a reputable company with a good amount of reviews. Have a look at Allstar Joinery for your shop fitting needs.