Implementing Social Guidelines That Liberate, Not Confine, Your Brand

Implementing Social Guidelines That Liberate, Not Confine, Your Brand



There are many gray areas when it comes to social strategy, but for brands in regulated industries, navigating the many unknowns in social can be much more challenging. Oftentimes guidelines and rules end up governing strategy for these brands, leaving some to wonder how they can still be progressive and successful on social. Join Katy Gelhausen, from Tito’s Handmade Vodka, for a discussion around how brands in restricted industries can approach social engagement, create aspirational content and develop success metrics that speak to who the brand is, while still working within guidelines.

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