Ryan has $15,000 to learn everything he can about marketing and branding. In Episode 6 of Ryan Learns Something, Ryan learns about experiential marketing.
Follow Ryan’s journey by subscribing to our YouTube channel:
In his ongoing pursuit of branding and marketing expertise, Ryan tackles a hairy topic: guerrilla marketing, aka experience, experiential, or engagement marketing. He reads a few chapters in some books on experiential marketing, but soon ditches those to explore the best-of on YouTube: flash mobs, punny pranks, and travel stunts.
Ryan then embarks on a short journey to Los Angeles, to explore the roots of guerrilla marketing—graffiti—and to meet with BeCore (after some chicken and waffles, of course) one of the leading experiential marketing agencies in the country who specialize in building branded experiences for our most beloved brands (think Nike, RedBull, and MTV). They share their expertise with Ryan, teaching him about their process, how they measure success, and the biggest questions brands should be asking before they do their own experiential campaign.
Finally, Ryan finds out what it’s like to do his own experiential marketing experiment- when he puts on a gorilla suit and takes to the city with a hoverboard and a little red wagon.
Get access to Ryan’s learning pathway with all the resources he used to learn in this episode:
About Ryan Learns Something:
What can one person really learn on their own? Degreed has given Ryan $15,000 to learn everything he can about marketing and branding.
In each episode, Ryan dives deep into a topic, meets experts, gets his hands dirty, and learns from the best education content available as he explores what it really takes to learn something.
Follow along with Ryan’s journey by subscribing to our YouTube channel:
Watch more Ryan Learns Something:
Episode 1: Ryan Learns How to Name Things:
Episode 2: Ryan Learns Voice Acting:
Episode 3: Ryan Learns About Brand Identity:
Episode 4: Ryan Learns About Market Research:
Episode 5: Ryan Learns About Online Marketing:
Episode 7: Ryan Learns About Storytelling:
Episode 8: Ryan Learns How to Build a Tribe:
Special Thanks to:
-The team at BeCore
Learner, Director of Photography, Videographer: Ryan Baylis
Producer: David Milton Johnson
Producer: Caitlin Probst
Assistant Producer: Cate Williams
Art Direction: David Milton Johnson
Designer: Caroline King
Motion Graphics: Adam Forbes
Sound: TJ Nokleby
Ryan’s Learning Resources:
Guerrilla Marketing: Cutting-edge strategies for the 21st century:
Winning the Story Wars:
Contagious: Why Things Catch On:
Guerrilla marketing school on Udemy:
How to Get Your Ideas to Spread:
The Fizzle Show, Episode 89: Zero Budget Marketing:
CES 2015: The Convergence of Advertising and Experiential Marketing:
About Degreed: Degreed is a platform built to help you take advantage of ALL your learning, from any source, like the stuff you just learned in this episode. Find out more about Degreed here: