Creating a Brand Style Guide with Pariah Burke [Trailer]

Creating a Brand Style Guide with Pariah Burke [Trailer]

2 Hours |

CEO or sole proprietor, designer or brand manager, this course will guide you step-by-step through creating or refining your brand style, the systems, strategies, and policies of your company’s branding and asset management, and, ultimately, building a brand style guide that will empower your brand agents, partners, and the press to properly and consistently represent your brand across all media.

Developed Equally for Business Owners and Design Professionals

CEOs, entrepreneurs, and brand managers in charge of establishing, protecting, and growing their brands need this course.

Graphic designers and advertising executives who create and manage the brand identities and visual elements of their clients’ brands, or who want to expand their services into the areas of brand development, branding consultation, and brand style guide development also need this course.

Course Contents
Module 1: Understanding Branding
What is a Brand?
Why You Need a Brand Style Guide
The Brand Style Guide

Module 2: Establishing Consistent Brand Colors Across Media
The Role of Color in Your Brand
Pick Your Brand Colors
Match CMYK Colors to Pantone Spot Colors
Translate Print Colors into Digital Media
Communicate Colors in Your Brand Style Guide

Module 3: Defining & Communicating Your Logo Uses
Protect Your Logo
Create Logo Versions
Create Distribution-Ready Files
Manage Distribute Logo Files
Determine Logo Usage Guidelines
Document Logo Usage Guidelines

Module 4: Defining Your Brand Typography
Choose Brand Typefaces, Families, and Fonts
Pick Special-Use Fonts
Plan Fonts for Web, eBooks, and Mobile
Understand Font Licensing
Keep Out Unlicensed Fonts
Distribute and Control Fonts
Document Brand Typefaces

Module 5: Using Photography and Video in Your Brand
Stock Imagery Licenses and Terms
Model and Property Releases
Document and Distribute Licenses
Images and Video in the Brand Style Guide

Module 6: Using and Distributing a Brand Style Guide
Finalize Your Brand Style Guide
Version Your Brand Style Guide
Incorporate CSS Brand Style Sheets in Projects
Distribute Your Brand Style Guide


Leave a Reply

Your email address will not be published. Required fields are marked *