5 Step Brand Development Strategy
Brand development is the process of creating and strengthening your professional services brand.
Developing a stronger brand is most important task.
Brand strength = Your reputation X Your visibility
Strategies to be followed for the Brand Development
1. Consider your overall business strategy
A strong, well differentiated brand will make growing your firm much easier.
Be clear about your goals.Your brand will help you to achieve that.
2. Identify your target clients
Firms with high growth and profit are focused on having clearly defined target clients. The narrower
the focus, the faster the growth.
3. Develop your name, logo and tagline
A new firm name, a new logo and tagline may support your brand positioning.
Remember, your name, logo and tagline are not your brand.
They are ways to communicate your brand.
4. Develop your content marketing strategy
Content marketing increases both visibility and reputation of brand.
It is the perfect way to make brand relevant to target audiences.
5. Develop your website
Website is most important brand development tool.
Here all your audiences turn to learn what you do and how you do it.