Keith Green of Guinness World Records on Storytelling and Branding

Keith Green of Guinness World Records on Storytelling and Branding



Keith Green, APR, is the vice president of marketing and commercial sales for Guinness World Records. Tactics talked with him at PRSA’s International Conference in Indianapolis as part of a Profiles in PR segment on strategic storytelling, customer engagement, social media and brand communications. For more on Green, visit:

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