This sample lecture on Nation Branding is part of the Client-Based Learning & Research Initiative directed by Dr. Salah S. Hassan that aims to Help Clients Achieve the Mission of Building Distinctive & Sustainable Competitive Advantage for their brands. (This is a sample lecture. Please, contact Dr. Hassan directly for the full lecture on Nation Branding):
Dr. Salah S. Hassan speaks on how to balance your nation brand and showcases best practices and research from a FutureBrand study that ranks countries based on the Country Brand Index. Further, Dr. Hassan offers strategic step-by-step action plans for building strong and sustainable nation/ cluster brands.