Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands

Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands



A Lecture by Carolina Rogoll – Brand Builder, Author & Educator

Part 2 of a series by the Strategic Brand Management Initiative

Learn from a brand builder and author what strong brands have in common plus the process for creating “Star Brands”! This lecture presents a brand manager’s guide to build, manage, and market brands.

About the Initiative:

Directed by Dr. Salah S. Hassan, Strategic Brand Management & Nation Branding is a client-based learning & research Initiative that helps clients build a distinctive & sustainable competitive advantage for their brands.

To learn more about Strategic Brand Management we recommend the following videos:

• Nation Branding: How to Build a Distinctive Differential Advantage

• Brand Talk: Executive Interviews with Brand Builders – Carolina Rogoll

• Brand Talk: Executive Interviews with Brand Builders – Bruce Gudenberg

• Brand Talk: Executive Interviews with Brand Builders – Shoshana Stewart

Additional Sources:

• Nation Branding:

• Oil Money – Desert to Greatest City: Dubai

• Abu Dhabi – United Arab Emirates

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