Marketing for Startups & The New Brand
The diminishing barriers to enter the marketplace and increasing avenues for reaching and serving new potential customers means that there is more potential for a startup than ever before.
However, an abundance of opportunity means an abundance of competition.
In an already crowded marketplace, setting your startup apart will be crucial to its survival and success. Here are some recommendations that represent strategies that have already proven successful for startups and that reflect trends currently developing in powerful branding.
Over the next several years, marketing, branding and positioning, all under-appreciated disciplines in the valley will become markedly more important. As barriers to entry continue to fall driven by cloud technologies, competition among startups will increase and the startups that reach their target customer bases with the best messaging, building the most effective brands, will win.
We know storytelling will be the differentiator. Look at every commodity industry to see the value of branding.
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