Erika Kauffman 5WPR: Beyonce Knowles Branding and Marketing Strategy

Erika Kauffman 5WPR: Beyonce Knowles Branding and Marketing Strategy



Erika Kauffman of 5W Public Relations speaks with CBS The insider, on the marketing, PR and branding strategy for Beyonce, and why she believes that it’s Beyonce’s world, and we are just living in it. What are your thoughts on celebrity branding in 2015? What makes Beyonce’s public image so powerful? Please share your thoughts down below in the comments section!

Celebrity Branding
5W PR
NYC PR
Erika Kauffman
The Insider
Beyonce

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