Key branding strategies for start-ups

Key branding strategies for start-ups



Harish Bijoor is a brand domain specialist and CEO of Harish Bijoor Consults Inc. The consulting firm specialises in brand and business strategy and has presence in Bangalore, Hong Kong, Seattle, London and Dubai. While interacting with EntrepreneurIndia.com, during the Direct Selling mega event ‘Direct 2014’ organised by FICCI, he shared key tips on how small businesses can promote their brand with minimal cost.

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