Creating an imagery of innovation and excellence around your product is possible with ingredient branding. Just think of ‘Intel Inside’, and the power of ingredient branding becomes apparent. Ingredient branding can in the same way play a very powerful branding exercise in fashion and lifestyle at the very core of the product, by giving your product its own unique brand identity. It is a tantalizing proposition to create a new wave of differentiation around your product or category. Ingredient branding can add to the allure of your product, it can give the added whiff of opportunity to position yourself a class apart, a mark of quality par excellence.