Industrial Branding: The Lost Art in the Industrial Marketplace

Industrial Branding: The Lost Art in the Industrial Marketplace



REGISTER for 2015 Marketing to Engineers event on March 23 at Park Hyatt Chicago:

Rich Thompson, Vice President of Marketing, ITW Welding North America

-The importance of leading with a true brand strategy vs. -feature/benefit product strategy
-How brands are either built or destroyed by a companies actions or inaction
-Why people buy brands and understanding how the attachment to a brand works

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