Marketing Minute 94: 4 elements of an effective brand style guide

Marketing Minute 94: 4 elements of an effective brand style guide



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Every brand, from the smallest start-up to corporate giants like Nike or McDonald’s, needs a set of branding guidelines and rules to maintain their identity. A brand bible or Style Guide can be a few pages or many pages in size and ensures that the image and personality of the business is properly managed across personal communications, social media, advertising and design. So here’s four elements that make up a good brand Style Guide

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