Erika Kauffman of 5WPR speaks on Personal Branding and Crisis Management Mediation through social media, specifically Instagram and the recent Beyonce Knowles situation.
As a Celebrity in 2014 – creating and maintaining your Personal Brand online is critical. Especially in situations of Crisis – similar to what Beyonce and sister Solange found themselves in, after a Elevator tirade between Beyonce’s sister and husband – Jay-z. Having this Instagram outlet – Beyonce – was able to keep the momentum going from her Personal Brand, by carrying on her personal story line, sans the drama.
Having fans and the public see this – makes them believe the situation is not that big of a deal – and is an ultimate force in Crisis Public Relations. That is what Brand Strategy and Personal Branding are crucial.
Crisis Public Relations
social media agency
social media strategy