Branding and strategy – social media and broadcasting series

Branding and strategy - social media and broadcasting series



0:11- Roger: Digital branding — the question of purpose and who you are brings up the question of digital branding should a radio stations brand be segregated and separated from personalities and parts of radio stations, how does a picture translate to brand what is acceptable, where are the lines drawn?
1:00 — Ari: takes a stereotypical simplistic view looking at the stereotypical office party and its concept where employees come along with spouses and children then the question becomes is it truly a company holiday party or is it a party that a company happens to be sponsoring so its crossing the stream its personal, it business combined in one. Representing yourself is all about the person that you choose to brand
2:30 — Ben: But Ari if you were in charge of a radio station and you were writing the checks and I was one of the radio DJs would you be ok putting that kind of information out there?
2:47 — Ari: It depends on the radio station, the management and how we respond and who the audience is if we are gaining listeners by being in your face then that’s good.
3:25 — Ben: Can you give me two things a radio station should be doing on social media and two things they shouldn’t be doing?
3:35 — Maliza: Loves the positives and gives some short and sweet highlights – keep mobile phones in mind, ask them to do X not X, Y, W and the dog, twitter is big for conversation and for us Facebook is big for broadcasting so learn which channels serve your radio station best for conversation and own your conversations in terms of hashtags on twitter, its best to own conversation repetitively on twitter so know which conversations go with which shows and which themes to get your advertisers out there and own your themes and conversations together and lastly you have to have your twitter superstars
5:12 — Richard: Would not recommend chasing likes and followers still focus on chasing ratings and advertisers do social media to understand your audience better rather than try to talk to your audience you can use your radio station for this
5:30 — Ben, is it more about monitoring and looking at what people are saying and doing rather than sending information out to them?
5:39 — Richard: As a general rule that is what social media is best at doing and traditional media is best at talking to large numbers of people. You harness the power of social media by harnessing the power of connections rather than distribution, as radio station you are a medium of distribution but you can use social media to become better connected to your audience and make what you do on your channel better.
6:25 — Ben: Someone in my position or Rogers position could almost flip it in a way and instead of delivering reports this is the information we are sending out instead we could be producing reports for our directors saying these are the kind of behaviours and this is what people are saying, informing and giving intelligence into a company rather than focusing on what you are sending out.
6:55 — Richard: As a rule social media has its greatest value generally speaking as this is what it is designed to do and understanding that people is that space are behaving differently form when they are wanting to be part of audience is a key thing.

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