What is Branding in Marketing

What is Branding in Marketing



Learn the Basics of What is Branding what is the use of Branding in management. For more Info on Welingkar’s PGDM Distance Learning Program:

Brand is an identity of the organization, its product and services. It is combined effort of an organization projected to the consumer. Branding is a holistic and team effort to deliver what the consumer is looking for, which is not the product but a brand in the long run. This video by Welingkar’s Hybrid Management Program has an in-depth discussion on Branding.

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