Company Uniforms as a Branding Strategy

Company Uniforms as a Branding Strategy


Company Uniforms as a Branding Strategy

Absolute Apparel:
21/10 Enterprise Street,
Ashmore, Gold Coast,
Queensland 4214
Ph: 1300 787 904

Company Branding For The American Airlines – US Airways Merger

When two companies merge together, there is a necessity to portray to the public at large that the merger was a successful one and that things are moving forward on a positive note. That is why when American Airlines and US Airways recently merged, they have put forth a branding effort to display to the public service will continue without interruption around the globe with even more destinations and services.

The new logo for the combined companies will feature a flight symbol that has the eagle, the star and the “A” in shades of red, white, and blue. In keeping with the core icons of the the company, this gives a familiar, yet refreshing look to the logo.

The new airline is committed to broadening and modernizing their passenger’s traveling experience with updated services and products, beginning with terminals that are being redesigned as well as improved on-board accommodations for passengers as they travel in the aircraft. The company understands that in today’s modern world, time is of the essence, but so is the comfort and convenience of the passengers. In the coming years the passengers will see an entire travel experience transformed.

The redesign of the interior of the airplanes is a bold statement of the origin and the name of the company, but also emphasizes looking forward while capitalizing on the freedom of spirit of modern America. The passenger experience inside the planes will be one of comfort, convenience and a focused time in the air.

Now, passengers will enjoy a totally new comfort level in our Boeing 777 300ERs, with full flat aisle access for First Class and Business Class seating. All of the new services, amenities, and new options for menus in First and Business Class international flights will be beyond compare.

Company Uniforms as a Branding Strategy

Absolute Apparel:
21/10 Enterprise Street,
Ashmore, Gold Coast,
Queensland 4214
Ph: 1300 787 904

You can connect with me, Sharon Gatty (CEO of Absolute Apparel) on my personal Google + page;

Please visit our Facebook page and give us a like;

Our videos can also be seen on this Youtube.com channel;

Our website:

Company Uniforms as a Branding Strategy

source

Leave a Reply

Your email address will not be published. Required fields are marked *