The Power of Influence: Connecting Healthcare Influencers to Pharma Brand Strategy

The Power of Influence: Connecting Healthcare Influencers to Pharma Brand Strategy



Providers, payers, group practices, IDNs and others exert a great deal of influence on treatment decisions. These influencers themselves are influenced by a need to employ treatments that drive positive patient outcomes and increase treatment quality. The future will require a change in approach that aligns to the new demands these influencers will place on marketers.

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