James Tuckerman is one of Australia’s leading digital publishers, best known for launching Anthill Magazine in 2003. He’s an entrepreneur, angel investor, consultant, coach and public speaker.
James shares his journey behind starting the Anthill brand, and reveals his top tips for entrepreneurial success in the digital space. He explores what makes an irresistible brand and the importance of knowing both your brand’s purpose and personality. James talks about why some brands stick, whilst other brands come and go as passing fads, and how he lives by the philosophy that ‘business can and should be fun’.