B2B marketing strategies for choosing between branding or demand generation

B2B marketing strategies for choosing between branding or demand generation



Forget the four P’s – it’s a consumer model, not related to b2b marketing, and wasn’t ever any good anyway. Instead, marketer’s spend effort on 3 things; environmental marketing – getting the market ready; channel readiness – getting the channel ready; and demand generation – getting the two talking. Everything seems like a good idea but how much energy should you put into each? In this video, Hugh shares a simple framework for allocating budget and energy.

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