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#WhyPower In this vidoe, we talk about market research, and specifically looking at your competitors or peers. Technically, there are no competitors, because you’re uniquely you, and once you find your sweet spot, there’s no competition. When you are starting out, looking at your competition is one of the best ways to avoid making costly mistakes.
What do I mean by that? When you look at your competition and research what they’ve done, what’s worked, what hasn’t worked, and do a simple chart of listing out who they serve, how they describe themselves on their website, and the marketing tactics that they use, you have a snapshot, so you know the gaps that you can fulfill. You know the strengths that you have in your business, that you can build and enhance them.
The most important thing to remember when you are researching your competition is to be grounded in who you are and what you stand for. We covered those in the previous days. If you haven’t looked at those, please go back and look at that, because what happens when we start looking at the competition when we are not really clear on our strengths and the value you provide is that we start going in different directions.
We start being easily influenced, and we end up sounding like everybody else and it’s not the authentic business that you want to be getting out into the world.
But when you are clear on the value your business provides, instead of seeing threats, you see opportunities to collaborate. You see all these opportunities to be different, how you could do things differently and better, and ways to enhance the strengths in your business.
If you would like more information on how to research the competition so it saves you a lot of time and money and you don’t have to start from scratch, go to www.freebrandingcourse.com
And more…find your #WhyPower – the keys to a successful and fulfilling life at www.freebrandingcourse.com.