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#WhyPower In this video, we’re going to be talking about your brand strategy. And I’m going to be walking you through the brand strategy process. We’ve covered a lot of the pieces of developing your brand, so in this video we’re going to pull it all together.
Your brand strategy process, at the end of the day, is really looking at the internal factors — your strengths, your values, your unique positioning — and then looking at the external landscape, which is your audience, their needs and your wants, and the competitive landscape and connecting the two to build your brand. That way it’s relevant, so the elements of your brand are your brand story, your brand image, your unique positioning in the marketplace, your competitive positioning, and then your brand message.
We talked about that in the previous videos. Please go back and check them out.
Your brand strategy can drive your business to success by connecting who you are, your internal, your strengths, your values, your unique positioning with the needs of your ideal audience. If you are creating a brand based on that, you have a focused and brand driven business.
To give you an example of how powerful brand strategy is to businesses, the most highly valued companies on the financial markets are brand driven. You talk to any CEO and they’ll attribute a lot of their growth to their brand.
For example, if you look at Coca-cola, probably 60 percent of the value of their business is associated with the premium of their brand. Very little of their valuation is actually based on their assets.
There are numerous examples of that. That’s why it is so important to have a strategy based on your brand, and you don’t need to be a big business. You can be a small business and go through this inside out process.
If you would like more information on developing your brand strategy and creating your #WhyPower in business and life, go to the link below and you’ll be able to download your free worksheet at www.freebrandingcourse.com