GoogleTV’s Mark Piesanen, needs you to consider a branding and awareness strategy

GoogleTV's Mark Piesanen, needs you to consider a branding and awareness strategy



Mark Piesanen, Director of Strategic Partner Development for Google TV ads, discusses the importance of the new media ad network in conjunction with the world of television to provide analytics and measure-ability. Use this knowledge to take advantage of one of the most effective branding/awareness vehicles currently in existence: GoogleTV ads.

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