What is Emotional Branding? Frustration Branding Examples from Federal Express

What is Emotional Branding?  Frustration Branding Examples from Federal Express



What is Emotional Branding? FedEx’s emotional branding strategy is all about the powerful feeling of frustration. FedEx mercilessly pokes fun at the office politics freak show, and shows us that they understand our pain.

In this three-minute emotional branding lesson video, emotional branding expert Graeme Newell reveals the strategy behind FedEx’s emotional branding success, and explains the emotional branding strategy behind some of their most effective ad campaigns.

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