PR is one of the most powerful tools for brand building, but most often ignored by startups.
Good PR is not by accident. It is a result of a planned effort by the company. Of course, to leverage PR, the startup or its product and service should have something newsworthy and interesting for media to cover.
The session covers aspects about PR that startups should consider, including some tips and suggestions. The 30-minute presentation is followed by Q&A.