Local Business Blogging and Branding Strategies Local business blogging is one of the most important online marketing strategies for branding, but one that is hardly used by traditional business owners. Here are some simple strategies and tips to help you take advantage of this simple yet important marketing method. Blogging and getting started online may sound like a lot of work to the average local business owner, but it’s not. As a matter of fact, blogging combined with a few other simple strategies and platforms can truly create a solid brand and presence online for you. Local businesses without a blog presence are truly missing out on one of the most important aspects of brand building today. As more and more people begin to use search through mobile phones, notebooks and other devices, you should be here and you should be easily found. Blogging basics and branding strategies on page and off page are easy to learn, and even easier to implement without a major outlay of investment, just a little bit of time and willingness.