Workshop:Branding for Startups – Part 03/05- Vispy Doctor (Ormax)
April 27, 2012
People don’t buy products they buy brands.
There is a process in which products becomes brands.
The consumer is not static.
Features and Quality can never be the definer of your brand.
Consumers do not use products for the sake of using them, they use them for the experience and delight of using them.