Branding for Startups – Part 02/05 – Vispy Doctor (Ormax)

Branding for Startups - Part 02/05 - Vispy Doctor (Ormax)



Workshop:Branding for Startups – Part 02/05 – Vispy Doctor (Ormax)
April 27, 2012

Consumer is the fundamental aspect of your brand.
Perception is the set of thoughts that are evoked in me when i think of something.
The brand is not the product and the product is not the brand.
The physical product is a small and relatively weak part of the brand.

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