Stanford CSP BUS47 – “Strategic Marketing of High Tech and Clean Tech” Spring 2012
Instructor: Tony Seba
What Brand Names should a new high tech or clean tech company have?
Tony Seba, author of ‘Winners Take All – 9 Fundamental Rules of High Tech Strategy” offers tips on what new companies should think about when coming up with a new company or brand name?
Is a brand like a logo?
What do stories have to do with branding?