Stanford CSP BUS47 – “Strategic Marketing of High Tech and Clean Tech” Spring 2012
Instructor: Tony Seba
Tony Seba, author of ‘Winners Take All – 9 Fundamental Rules of High Tech Strategy” teaches branding strategy.
How do you build a brand?
What is the difference between positioning and branding?
Is a brand like a promise? Is a brand like a relationship?
Is a brand like a logo?
What do stories have to do with branding?