Branding – Stanford Strategic Marketing of High Tech and Clean Tech

Branding - Stanford Strategic Marketing of High Tech and Clean Tech



Stanford CSP BUS47 – “Strategic Marketing of High Tech and Clean Tech” Spring 2012
Instructor: Tony Seba
Branding Strategy

Tony Seba, author of ‘Winners Take All – 9 Fundamental Rules of High Tech Strategy” teaches branding strategy.

How do you build a brand?
What is the difference between positioning and branding?
Is a brand like a promise? Is a brand like a relationship?
Is a brand like a logo?

What do stories have to do with branding?

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