It’s Not What You Say It Is | Marty Neumeier | Branding Strategies

It's Not What You Say It Is | Marty Neumeier | Branding Strategies

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We were fortunate enough to pick the mind of best-selling author and branding expert Marty Neumeier. In this video we cover one on Marty’s favorite branding mantras, “It’s not what you say it is, it’s what they say it is”
Your brand is really defined by how your audience and customer base interprets it.

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