Read how emotional marketing is used to create strong customer connections with people who are just a wee bit of a control freak at the emotional marketing blog at
Are you just a wee bit of a control freak? Is your desk always cleaned off before you go home? Does organizing your pantry leave you beaming with pride? Is every moment of your day meticulously scheduled?
Okay, let’s put you to the test. What’s your reaction to this commercial? Does it leave you with a little thrill or does it sound like a pretty dull existence? If you didn’t like this commercial, then you failed the test. But if the idea of a perfectly planned day causes your pulse to quicken, then Madison Avenue has your number and knows exactly how to throttle your hunger for predictability. They know precisely how to motivate you to buy.
Everything about this phone commercial was custom designed to appeal to lovers of order and predictability. Her hair is wrapped as tightly as a guitar string. The music is soothing, with a nondescript repetitive meter. Her voice is slow and measured. The background is a delightfully amorphous field with clouds gently rolling by. This commercial is not about phones. It is a commercial that celebrates the joy of predictability, then attaches a phone to this magical feeling. If you love order, this is the phone that delivers that coveted feeling.