Read how emotional marketing is used to create strong customer connections at the emotional marketing blog at:
Cheetos has carefully mapped the most intimate emotional motivators in the lives of their best customers – teen and 20 somethings. The irrational feelings that surround impending adulthood are the foundation of this brand. The actual chip is just a prop. This Cheetos ad showcases the best of high school angst all over again. The Cheetos cheetah parties with the cool kids and snubs the nerd wannabe.