Build your employer brand: A strategic approach to recruitment and retention

Build your employer brand: A strategic approach to recruitment and retention



Your employer brand has become increasingly important in today’s highly competitive labour market where the demand to attract and retain skilled labour is crucial to business survival. Leandra Harris, Randstad Canada’s Executive VP of Human Resources, explores the topic of employer branding, from identification and definition of brand values, to leveraging it as a marketing tool to strategically attract talent.

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