With the Media landscape changing rapidly, the net media has been empowered to takeover the traditional media authorities. However, we cannot shut our eyes to the traditional media as long as people have a demand for it. Now we have to anticipate the best media mix and set appropriate roles for each media. In this workshop, we start by presenting a case study of how one of the biggest Japanese FMCG brand has approached to deliver own band campaign with all channels. The key to succeed in the current challenging time is the process to figure out the right way. It is the first time to share a Japanese FMCG case study at adtech Singapore. As you may know, Japanese market culture is one of unique markets and differs from Western cultures. Therefore we believe this workshop is able to deliver some tips to you and your organisation to gain own strengths.