Trevor Eld, Creative Director R/GA Connected by Design, New York, talks about the importance of Brand Platforms. Eld says that “Advertising Stinks” because consumers have developed an uncanny ability to “sniff out” advertising messages which they choose to ignore. The old model of advertising which bombarded a target audience with commercial messages doesn’t work because people don’t want to be interrupted today, “They’ve got things to do”. Trevor presents several Brand Platform case studies including Nike Plus, Nokia Vine, and Ballers Network.
Looking ahead to the next 3 to 5 years, Eld suggests the Advertising industry will need to recruit talent with more interdisciplinary skills and offers a word of warning to those who are afraid of or bored with technology.
Who is Miami Ad School?
Miami Ad School is at the intersection of education and real-world experience. Students learn by doing from instructors who are professionals from the advertising, design and tech world. Students develop ideas and advertising campaigns, videos, social media strategies, websites, apps, products and new business models.
Classes Taught by Industry Professionals
Your instructors earn their living doing what you want to do and work at some of the most interesting companies on the planet. With the latest techniques and most current knowledge on how the business works, these teachers will mold you into what the industry needs and mentor you into the ad pro you want to be.
Intern All Over the World
Over 96% of our creative students spend at least one quarter in an agency. You’ll interact with different departments, participate in pitches, work on live projects and develop your portfolio. Learn firsthand about the business, continue to build your network and get your foot in the door before you even graduate.
Learn by Doing
From brief to presentation, you’ll produce work for your portfolio and international award shows. Through our partnerships with agencies and brands you’re exposed to opportunities to build your creative reputation and network. You learn the practical skills you need to get a job and start your career in advertising.