Liana Evans, KeyRelevance, on video branding strategy at SES London

Liana Evans, KeyRelevance, on video branding strategy at SES London



Greg Jarboe, SEO-PR, interviews Liana Evans, KeyRelvance, about new wave in video. Li talks about how putting your brand out via youtube is becoming a new marketing channel for companies. Li says that if you are a company looking to get your videos out for branding and marketing purposes, you have to make sure everything is congruent across all marketing channels, including avatars, banners, or overlays on the videos. Li recommends some additional tips and strategies for companies looking to create brand effectively through video.

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