Epic Wins / Epic Fails: Financial Brand Strategy - Umpqua (Rob Assimakopoulos)
Epic Wins / Epic Fails: Financial Brand Strategy - Chase (Rob Assimakopoulos)
Epic Wins / Epic Fails: Financial Brand Strategy - Borrowell (Bruce Sellery)
2019 VW Jetta's low price, new features key to brand's U.S. strategy

2019 VW Jetta’s low price, new features key to brand’s U.S. strategy



2019 Volkswagen Jetta

It’s clear from the Jetta’s official reveal inside Cobo Center, which used images of Detroit cityscapes and photos of hip young millennials and families, whom Volkswagen is targeting with the new generation of its best-selling vehicle in the U.S.

But the company also sees the Jetta as an important piece of rebuilding consumer trust in the wake of the diesel emissions scandal and strengthening its position in the U.S. market.

#volkswagenjetta #okecar

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Marketing Minute 088 “Virtual Reality Is Changing Marketing” (Marketing Technology / Strategy)

Marketing Minute 088 “Virtual Reality Is Changing Marketing” (Marketing Technology / Strategy)



Continued technological advances in both virtual reality and augmented reality have continued to result in products that inform, entertain, and engage audiences of all ages. But what’s the future of VR and AR with respect to marketing and sales?

Marketers in a variety of industries are already using 360 video as a way to present product information so potential clients can view a product or a space as they see fit. For example, home buyers can view the interior and exterior of a house in another geographic location and get a much better feel about the property than if they were viewing only static images.

In general, when marketers add full VR systems, this allows potential buyers to travel through a space or around a product without the need to be physically present. It also allows marketers to present prototypes for custom work, whether it’s a small manufactured item or an entire pre-construction building.

Even though all of the technology is not currently available in a format that’s affordable and easy to use, don’t let this stop you from being strategic.

Marketers need to plan now for how they can use virtual or augmented reality, so that when the technology is cost-effective and user-friendly, they’ll be ready to adopt without delay.

Welcome to 2018!

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NAIAS 2018 Volkswagen Brand Night Part 1

NAIAS 2018 Volkswagen Brand Night Part 1



The Volkswagen brand continues to vigorously pursue its regional consolidation strategy in North America: Today Volkswagen launched the seventh generation of its most successful high-volume model in the region when the new Jetta celebrated its world premiere on the eve of the North American International Auto Show in Detroit. The Jetta is tailored precisely to the needs of customers in North America. “Together with Golf, Passat and Beetle, the Jetta is one of our most popular Volkswagens – and the Number One Volkswagen in the U.S. We have re-engineered it 100 percent, taking it to a new level. And it is one of the keys to our future success in the United States. By 2020, we will offer at least two new U.S. models annually, covering key segments in the United States,” said Dr. Herbert Diess, Volkswagen Brand CEO. With the preview of the Jetta, Volkswagen will build on the success achieved in North America in 2017. The region contributed to the overall delivery record of the Volkswagen brand with around 592,000 units sold (+1.9 percent, 580,600 vehicles in 2016). As disclosed by the brand ahead of the motor show in Detroit, 6.23 million Volkswagen passenger cars were delivered to customers in 2017, 250,000 vehicles more than in the previous year.

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SoLuTiOn BRM 353 WEEK Product Brand Development Phase III

SoLuTiOn BRM 353 WEEK Product Brand Development Phase III



BRM 353 WEEK Product Brand Development Phase III

Buy Solutions:
BRM 353 WEEK Product Brand Development Phase III
BRM 353 WEEK Product Brand Development Phase III
BRM 353 WEEK Product Brand Development Phase III
BRM 353 WEEK Product Brand Development Phase III
Refer back to the brand created by the Team in Week 2.
Prepare a 7- to 10-slide PowerPoint® presentation.
Address the following:
• Identify a country or geographic region for global expansion for your product.
• Create a strategic marketing plan that:
• Identifies and addresses local/regional challenges and opportunities
• Identifies the legal, ethical, and social challenges and opportunities
• Identifies the marketing tools necessary to expand within the chosen market
• Analyze the differences between domestic and international marketing strategies.
Include speaker notes on each slide.
Cite all sources according to APA formatting guidelines.
Click on the Assignment Files tab to submit your assignment.
BRM 353 WEEK Product Brand Development Phase III

BRM 353 WEEK Product Brand Development Phase III
BRM 353 WEEK Product Brand Development Phase III
BRM 353 WEEK Product Brand Development Phase III
Refer back to the brand created by the Team in Week 2.
Prepare a 7- to 10-slide PowerPoint® presentation.
Address the following:
• Identify a country or geographic region for global expansion for your product.
• Create a strategic marketing plan that:
• Identifies and addresses local/regional challenges and opportunities
• Identifies the legal, ethical, and social challenges and opportunities
• Identifies the marketing tools necessary to expand within the chosen market
• Analyze the differences between domestic and international marketing strategies.
Include speaker notes on each slide.
Cite all sources according to APA formatting guidelines.
Click on the Assignment Files tab to submit your assignment.
BRM 353 WEEK Product Brand Development Phase III

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Marketing Update - Advertising and Branding Status
Unique Selling Proposition: How To Be Different and Charge More? (CASE STUDIES)
Why I Created This Course And What You Will Learn?