The power of brand in our life

The power of brand in our life

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SHAKER SESSIONS: What is Brand Strategy?

SHAKER SESSIONS: What is Brand Strategy?

What is a brand strategy? Why is it important for any business? Today we go over some guidelines to help you build a brand strategy for your business and how that is going to help you connect with your target audience.

Essentially brand strategy is a form of a business plan. It includes things like:

+ Your company values
+ Key messaging
+ Your mission
+ Your purpose
+ Connecting with your ideal clients

Watch now to learn more about these things and head to our blog to get our free guide to crafting your brand personality:

Add a dash of Salt into your life with The Shaker Sessions from Salt Design Co.

We take the guesswork out of growing with brand design and development for small business owners and entrepreneurs. Find out more here:

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Social Media: Strategies for Better Branding
branding marketing  Strategy HOOGEGE
Upside Down Umbrella-Branding strategy

Upside Down Umbrella-Branding strategy

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Creative Strategy and the Business of Design with Douglas Davis

Creative Strategy and the Business of Design with Douglas Davis

Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept, marketing plan, or digital strategy. His approach to creativity combines right-brained creative problem-solving with left-brained strategic thinking. The unique mix of creative strategy, integrated marketing, and art direction is what Douglas brings into the classroom.

Douglas began his teaching career as an adjunct in tandem with his professional career, following in the footsteps of his mentors at Pratt Institute who worked during the day and taught at night.

Currently, he is an associate professor within the Communication Design department at New York City College of Technology in Brooklyn.

Douglas is a former adjunct professor at New York University in the Master’s in Integrated Marketing program and current adjunct associate professor at City College in the Branding and Integrated Communications (BIC) program. As a HOW Design university contributor, his ideas have been presented in webinar, conference, and course format. Digital Marketer, Freelance Art and Creative Director, Advertising & Design Educator . . . who depends on what day.

In 2011 Douglas founded The Davis Group LLC and continues to offer strategic solutions to client branding, digital, and design problems. Douglas holds a BA in Graphic Design from Hampton University, an MS in Communications Design from Pratt Institute, and an MS in Integrated Marketing from New York University.


Douglas Contact Information: Think How They Think Douglas Davis Website


Facebook Ads for Real Estate Agents: Strategies for Lead Generation

Facebook Ads for Real Estate Agents: Strategies for Lead Generation

Here’s the best way Real Estate Agents can use Facebook ads to drive warm leads and referrals for their Real Estate business.

Are you an Agent or a Broker and want to learn how to master social media for Real Estate?

Sign up to take the 30-day social media challenge at

In partnership with Keller Williams Realty and KW MAPS Coaching, the strategies in this course will transform your business through a comprehensive approach that will exponentially help you grow your personal brand online and generate more qualified leads, also known as “social selling”.

Designed exclusively for Real Estate Agents, this 4-week course will provide you with social media marketing best practices including:

• How-to guides and scripts to help you master the art of optimizing your social media channels to become discovered online
• How-to identify and engage prospective clients
• Strategies for building key relationships with referrals sources
• Tips to keep your pipeline full year-round

Social media is no longer a medium that you can afford to ignore. With the median age of homebuyers being 30 years old, maintaining an active presence online has become a competitive advantage for the industry’s most successful Real Estate Agents. If you’ve ever been curious to learn how to master social media to generate leads and/or market your listings, this is the course for you.

The next course begins Monday, April 9th.

Register today at

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Carlos Gil is a first generation Latino marketing executive, international keynote speaker, award-winning Snapchat storyteller and Founder of Gil Media Co. with over a decade of experience leading social media strategy for global brands. Carlos’ work has been featured by CNNMoney, Harvard Business Review, Mashable, and Social Media Examiner in addition to dozens of trade publications.

As a dynamic and charismatic speaker, Carlos’ speaking pedigree includes bilingual keynote speeches for clients across the United States, Europe, and South America in addition to presenting at prominent marketing industry events such as SXSW and Social Media Marketing World.

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Rowland Hobbs Discusses Branding and Owning Your Own Business